Predictive Segments vs. Channels

Predictive segments are available on Web Push, App Push, Email, App Templates, Web Templates, SMS, WhatsApp, and Architect products. Below, you can see the availability of Predictive Segments on the products. Each Predictive Segment is displayed with the following initials:

Segment	Initials
Likelihood to Purchase	LTP
Customer Lifecycle Status	CLS
Discount Affinity	DA
Attribute Affinity	AA
User Engagement	UE
RFM	RFM

Web Push

The following table displays the availability of the Predictive Segments on each Web Push type.

Segment/Product	Welcome	Single	Trigger	Cart reminder	Back in Stock	Price Drop
LTP	No	Yes	Yes	Yes	Yes	Yes
CLS	No	Yes	Yes	Yes	Yes	Yes
DA	No	Yes	Yes	Yes	Yes	Yes
AA	No	Yes	Yes	Yes	Yes	Yes
UE	No	Yes	No	No	Yes	Yes
RFM	No	Yes	Yes	Yes	Yes	Yes

App Push

The following table displays the availability of the Predictive Segments on each App Push type.

Segment/ Product	Single	Carousel	Slider	Discovery	Recurring	Conversion	Geofence	Cart Reminder
LTP	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
CLS	No	No	No	No	Yes	No	Yes	No
DA	No	No	No	No	Yes	No	Yes	No
AA	No	No	No	No	Yes	No	Yes	No
UE	Yes	Yes	Yes	No	Yes	No	Yes	No
RFM	Yes	Yes	Yes	No	Yes	No	Yes	No

Email

The following table displays the availability of the Predictive Segments on each Email type.

Segment/Product	Single	Recurring
LTP	Yes	Yes
CLS	Yes	Yes
DA	Yes	Yes
AA	Yes	Yes
UE	Yes	Yes
RFM	Yes	Yes

App Templates

The following table displays the availability of the Predictive Segments on the App Templates.

Segment/Product	All App Templates
LTP	Yes
CLS	Yes
DA	Yes
AA	Yes
UE	Yes
RFM	Yes

Web Templates

The following table displays the availability of the Predictive Segments on each Web Template.

Segment/Product	Web Templates
LTP	Yes
CLS	Yes
DA	Yes
AA	Yes
UE	No
RFM	Yes

SMS

The following table displays the availability of the Predictive Segments on each SMS type.

Segment/Product	Welcome SMS	Single SMS	Cart Reminder
LTP	No	Yes	No
CLS	No	Yes	No
DA	No	Yes	No
AA	No	Yes	No
UE	No	Yes	No
RFM	No	No	No

The following table displays the availability of the Predictive Segments on each WhatsApp message type.

Segment/Product	Single Message	Purchase Confirmation	Event Reminder	Trigger	Cart Reminder
LTP	Yes	No	No	No	No
CLS	Yes	No	No	No	No
DA	Yes	No	No	No	No
AA	No	No	No	No	No
UE	Yes	No	No	No	No
RFM	No	No	No	No	No

Architect

The following table displays the availability of the Predictive Segments on the Architect Starter Elements.

Segment/ Product	On Event	On Past Behavior	User Website Action	On Attribute Change	On Dynamic Date	On Price Drop	On Back In Stock
LTP	Yes	Yes	Yes	Yes	No	Yes	Yes
CLS	Yes	Yes	Yes	Yes	No	Yes	Yes
DA	Yes	Yes	Yes	Yes	No	Yes	Yes
AA	Yes	Yes	Yes	Yes	No	Yes	Yes
UE	Yes	Yes	No	Yes	Yes	Yes	Yes
RFM	Yes	Yes	Yes	Yes	Yes	Yes	Yes

Segment/Product	Welcome	Single	Trigger	Cart reminder	Back in Stock	Price Drop
LTP	No	Yes	Yes	Yes	Yes	Yes
CLS	No	Yes	Yes	Yes	Yes	Yes
DA	No	Yes	Yes	Yes	Yes	Yes
AA	No	Yes	Yes	Yes	Yes	Yes
UE	No	Yes	No	No	Yes	Yes
RFM	No	Yes	Yes	Yes	Yes	Yes

Segment/ Product	Single	Carousel	Slider	Discovery	Recurring	Conversion	Geofence	Cart Reminder
LTP	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
CLS	No	No	No	No	Yes	No	Yes	No
DA	No	No	No	No	Yes	No	Yes	No
AA	No	No	No	No	Yes	No	Yes	No
UE	Yes	Yes	Yes	No	Yes	No	Yes	No
RFM	Yes	Yes	Yes	No	Yes	No	Yes	No

Segment/Product	Single Message	Purchase Confirmation	Event Reminder	Trigger	Cart Reminder
LTP	Yes	No	No	No	No
CLS	Yes	No	No	No	No
DA	Yes	No	No	No	No
AA	No	No	No	No	No
UE	Yes	No	No	No	No
RFM	No	No	No	No	No

Segment/ Product	On Event	On Past Behavior	User Website Action	On Attribute Change	On Dynamic Date	On Price Drop	On Back In Stock
LTP	Yes	Yes	Yes	Yes	No	Yes	Yes
CLS	Yes	Yes	Yes	Yes	No	Yes	Yes
DA	Yes	Yes	Yes	Yes	No	Yes	Yes
AA	Yes	Yes	Yes	Yes	No	Yes	Yes
UE	Yes	Yes	No	Yes	Yes	Yes	Yes
RFM	Yes	Yes	Yes	Yes	Yes	Yes	Yes

Segment/Product	Welcome	Single	Trigger	Cart reminder	Back in Stock	Price Drop
LTP	No	Yes	Yes	Yes	Yes	Yes
CLS	No	Yes	Yes	Yes	Yes	Yes
DA	No	Yes	Yes	Yes	Yes	Yes
AA	No	Yes	Yes	Yes	Yes	Yes
UE	No	Yes	No	No	Yes	Yes
RFM	No	Yes	Yes	Yes	Yes	Yes

Segment/ Product	Single	Carousel	Slider	Discovery	Recurring	Conversion	Geofence	Cart Reminder
LTP	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
CLS	No	No	No	No	Yes	No	Yes	No
DA	No	No	No	No	Yes	No	Yes	No
AA	No	No	No	No	Yes	No	Yes	No
UE	Yes	Yes	Yes	No	Yes	No	Yes	No
RFM	Yes	Yes	Yes	No	Yes	No	Yes	No

Segment/Product	Single Message	Purchase Confirmation	Event Reminder	Trigger	Cart Reminder
LTP	Yes	No	No	No	No
CLS	Yes	No	No	No	No
DA	Yes	No	No	No	No
AA	No	No	No	No	No
UE	Yes	No	No	No	No
RFM	No	No	No	No	No

Segment/ Product	On Event	On Past Behavior	User Website Action	On Attribute Change	On Dynamic Date	On Price Drop	On Back In Stock
LTP	Yes	Yes	Yes	Yes	No	Yes	Yes
CLS	Yes	Yes	Yes	Yes	No	Yes	Yes
DA	Yes	Yes	Yes	Yes	No	Yes	Yes
AA	Yes	Yes	Yes	Yes	No	Yes	Yes
UE	Yes	Yes	No	Yes	Yes	Yes	Yes
RFM	Yes	Yes	Yes	Yes	Yes	Yes	Yes

Segment/Product	Welcome	Single	Trigger	Cart reminder	Back in Stock	Price Drop
LTP	No	Yes	Yes	Yes	Yes	Yes
CLS	No	Yes	Yes	Yes	Yes	Yes
DA	No	Yes	Yes	Yes	Yes	Yes
AA	No	Yes	Yes	Yes	Yes	Yes
UE	No	Yes	No	No	Yes	Yes
RFM	No	Yes	Yes	Yes	Yes	Yes

Segment/ Product	Single	Carousel	Slider	Discovery	Recurring	Conversion	Geofence	Cart Reminder
LTP	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
CLS	No	No	No	No	Yes	No	Yes	No
DA	No	No	No	No	Yes	No	Yes	No
AA	No	No	No	No	Yes	No	Yes	No
UE	Yes	Yes	Yes	No	Yes	No	Yes	No
RFM	Yes	Yes	Yes	No	Yes	No	Yes	No

Segment/Product	Single Message	Purchase Confirmation	Event Reminder	Trigger	Cart Reminder
LTP	Yes	No	No	No	No
CLS	Yes	No	No	No	No
DA	Yes	No	No	No	No
AA	No	No	No	No	No
UE	Yes	No	No	No	No
RFM	No	No	No	No	No

Segment/ Product	On Event	On Past Behavior	User Website Action	On Attribute Change	On Dynamic Date	On Price Drop	On Back In Stock
LTP	Yes	Yes	Yes	Yes	No	Yes	Yes
CLS	Yes	Yes	Yes	Yes	No	Yes	Yes
DA	Yes	Yes	Yes	Yes	No	Yes	Yes
AA	Yes	Yes	Yes	Yes	No	Yes	Yes
UE	Yes	Yes	No	Yes	Yes	Yes	Yes
RFM	Yes	Yes	Yes	Yes	Yes	Yes	Yes