Built on a unified data layer, Insider’s Growth Management Platform (GMP) combines ease of use with flexibility, helping you scale and adapt your marketing campaigns based on maturity and business needs. Its simple, intuitive interface makes it accessible for all users, allowing you to focus on delivering impact rather than managing complex technologies or inefficient operations.
Desktop and Mobile Experience
User behavior differs significantly between desktop and mobile websites—even the way we physically interact with these platforms varies. To address this, Insider provides a separate suite for desktop websites, ensuring that campaigns and templates are tailored to navigation patterns on larger screens.
Web Suite Capabilities
Insider’s Web Suite offers a set of templates designed to guide users smoothly through the marketing funnel:
- Cross-Platform Templates: Launch a single campaign across desktop, mobile, and tablet devices with full compatibility.
- Ease of Navigation: Templates are structured to help users find what they need quickly and move toward conversion.
- Consistency Across Processes: From navigation and template selection to segmentation, targeting, campaign creation, goal setting, and launch configuration, all templates share a consistent structure, reducing complexity.