Cart Reminder App Push

Requirements

To start using the cart reminder push, you must complete the following requirements.

Integrate the SDK version 7.1 at least on both platforms
Integrate Carousel/Slider Push Notifications for iOS
Integrate Insider’s Revenue Tracking Method
Integrate Insider's Cart Reminder Method
Use the dedicated methods to pass item name, item ID, item price, price currency, and item image to Insider with the 7.1 SDK and above

Use Cases

To get a better understanding of how and when to use the cart reminder app push, refer to Use Cases for Cart Reminder App Push.

Abandoned carts have been a lasting problem for all ecommerce businesses. A cart reminder push helps you tackle this issue.

A cart reminder push is very similar to a conversion push. Provided that the integration is completed, a push is triggered when a user adds item(s) to their cart and ends the session. Depending on the number of items in the cart, the user will receive a rich push notification or a carousel push notification with the image, name, and price of the item(s).

If the cart contains one or two items, users will receive a standard rich notification that looks like a slider notification, without navigation arrows. It will include the last item added to the cart.
If the cart contains three or more items, users will receive a carousel notification that looks like a slider, showing all items. It is limited to a maximum of six items. If there are more than 6 items in the cart, it will display the last six items added.

You should complete the following steps to launch a campaign with the cart reminder push:

Create a campaign
Test your campaign
Choose a target segment
Edit campaign options
Review and launch

1. Create a campaign

You can watch the following video, or follow the steps listed below the video.

1. Navigate to Campaigns > Messaging > App Push.

2. Click the Create button to start creating your campaign.

3. Select the Cart Reminder push and click the Create button.

4. To edit the push content, enter your title and message.

With the +Add Attribute button below the input areas, you can use the custom user attributes to personalize your message content for each user. You can insert the selected attribute where your typing cursor is.

Your title goes here

Attributes also need a fallback value in case some users in the segment do not have a value for the respective attribute. For example, a user may not be logged in in the app, and the name attribute for that user may not be available at that time.

Click the emoji button against the Title and Message input areas to add emojis.
Emoji library

If you want to be inspired or need assistance when creating your message content, you can always use the Generate Text option.

To use an AI-generated text:

1. Click the Generate Text button to see the side modal.
2. Enter a prompt you want to generate the text about.
3. The language option will be the default selected language of your panel.
4. Select your industry and use case to define the context for the text to be generated.
5. Click the Generate Copy button.

If you want to include emojis in your copy, you can check the "Include Emojis" box.

Your title goes here

This option indicates that the AI can generate copies with emojis. However, not all options might include emojis.

The modal displays five suggestions. To see more, you can click the Generate More Suggestions button.

To use any suggestion, you can select it and click the Apply button, or copy it via the Copy button against the suggestion you want to use.

Once you click the Apply button, the copy will be added to the respective field.

5. To add a deep link to your message, select one of the deep link types to enter your key and value. Read more on deep links.

Your title goes here

You can also use attributes as the deep link value. This means that the deep link value will change for all users who have that value, and each user will be redirected to a personalized page (e.g., last visited product).

6. The expanded notification displays the abandoned items as a rich push or slider push, depending on the number of items.

Each item comes with its image, name, and price information.

2. Test your campaign

You can preview your app pushes on the Create your message step while designing your message. The Send Test Message button helps you see the campaign preview on your device. You can select a test group and/or any individual user to test your message.

Refer to Test an app push to see how to test your campaign.
Send test message

3. Choose a target segment

To select the group of users to send your push notification to, refer to Chose a target segment to see the steps that you should complete.

You can exclude dynamic segments, get an exact audience, and select from Predefined Segments, Standard Segments, Predictive Segments, Integrated Segments, RFM Segments, and Saved Segments.

4. Edit campaign options

The Campaign Options help you configure the following details of your push notification: Delivery Time, Send Time Optimization, Template Integration, View-Through Duration, Click-Through Duration, Frequency Capping, Campaign Goals, Time-to-Live, Notification Sounds, iOS 12+ Threads, and Android Channels.

In addition to the campaign options available for other push types, a cart reminder push requires a cart reminder trigger.

The trigger events are selected by default. You can set when to send the push notification after users add an item to their cart, but do not purchase it.

Your title goes here

The events that you pass via Upsert User Data API are not listed in the event list.

Make sure to configure re-eligibility duration, campaign duration, and quiet hours for your campaign.

5. Review and launch

Refer to Review and Launch to confirm the name of your campaign, who you are targeting, what you are sending, and when you are sending this campaign.

6. See results

Go to the Results page to:

View the summary metrics
Analyze the pie chart & graphs
View the variant list
Export your results