Conversion App Push

Requirements

To start using the conversion push, you need to complete the following requirements.

Integrate basic SDK version
Integrate the dedicated events and attributes to segment users, personalize push notification content and trigger campaigns

Use Cases

To get a better understanding of how and when to use the conversion app push, refer to Use Cases for Conversion App Push.

A conversion push is an automated campaign triggered by user behavior on the app. Conversion scenarios work as short funnels. You expect the user to complete certain steps. If they do not, you send them a push notification.

You should complete the following steps to launch a campaign with the conversion push:

1. Create a campaign

You can watch the following video, or follow the steps listed below the video.

1. Navigate to Campaigns > Messaging > App Push.

2. Click the Create button to start creating your campaign.

3. Select the Conversion push and click the Create button.

4. Enter your title and message.

With the +Add Attribute button below the input areas, you can use the custom user attributes to personalize your message content for each user. You can insert the selected attribute where your typing cursor is.

Your title goes here

Attributes also need a fallback value in case some users in the segment do not have a value for the respective attribute. For example, a user may not be logged in in the app, and the name attribute for that user may not be available at that time.

Dynamic content

Click the emoji button against the Title and Message input areas to add emojis.
Emoji library

If you want to be inspired or need assistance when creating your message content, you can always use the Generate Text option.

To use an AI-generated text:

1. Click the Generate Text button to see the side modal.
2. Enter a prompt you want to generate the text about.
3. The language option will be the default selected language of your panel.
4. Select your industry and use case to define the context for the text to be generated.
5. Click the Generate Copy button.

If you want to include emojis in your copy, you can check the "Include Emojis" box.

Your title goes here

This option indicates that the AI can generate copies with emojis. However, not all options might include emojis.

The modal displays five suggestions. To see more, you can click the Generate More Suggestions button.

To use any suggestion, you can select it and click the Apply button, or copy it via the Copy button against the suggestion you want to use.

Once you click the Apply button, the copy will be added to the respective field.

5. Click the Rich tab to send your push with an image.
Rich push
Click the Upload Image button to upload an image from your computer.

Recommended Resolution for Image Rich Push is 1024x512px.
GIF Notifications are available for Insider SDK Version 6.1 and higher.
Recommended Resolution for the GIF Notifications is 1280x720px.
The supported media types are .jpg, .jpeg, .png, and .gif.
The maximum file size can be 2 MB.
The maximum resolution can be width: 2048 height: 1080.

Your title goes here

iOS devices will upload the GIF images, while Android devices will display the first frame image of the GIF, as Android does not natively support GIF images.

6. To add a deep link to your message, select one of the deep link types to enter your key and value. Read more on deep links.

Your title goes here

You can also use attributes as the deep link value. This means that the deep link value will change for all users who have that value, and each user will be redirected to a personalized page (e.g., last visited product).

7. To run A/B/C tests, click the + (Add) button next to your variant. Then click the variant to change its percentage, clone it, or delete it.

Your title goes here

Control Group and Variant A are created by default when you create your push notification.

2. Test your campaign

You can preview your app pushes on the Create your message step while designing your message. The Send Test Message button helps you see the campaign preview on your device. You can select a test group and/or any individual user to test your message.

Refer to Testing an app push to see how to test your campaign.
Send test message

3. Choose a target segment

To select the group of users to send your push notification to, refer to Chose a target segment to see the steps that you should complete.

You can exclude dynamic segments, get an exact audience, and select from Predefined Segments, Standard Segments, Predictive Segments, Integrated Segments, RFM Segments, and Saved Segments.

4. Edit campaign options

The Campaign Options help you configure the following details of your push notification: Delivery Time, Send Time Optimization, Template Integration, View-Through Duration, Click-Through Duration, Frequency Capping, Campaign Goals, Time-to-Live, Notification Sounds, iOS 12+ Threads, and Android Channels.

In addition to the campaign options available in other push types, a conversion push requires a conversion trigger.

1. Set how much time after to send the push notification.
2. Choose an event that the users should complete, and another one that they do not complete to trigger the push notification. You can also use the event parameters to target more specific actions. The example above targets users who log in but do not make a purchase from the shoes category.

Your title goes here

The events that you pass via Upsert User Data API are not listed in the event list.

Make sure to configure re-eligibility duration, campaign duration, and quiet hours for your campaign.

5. Review and launch

Refer to Review and Launch to confirm the name of your campaign, who you are targeting, what you are sending, and when you are sending this campaign.

6. See results

Go to the Results page to:

View the summary metrics
Analyze the pie chart & graphs
View the variant list
Export your results