Insider provides APIs to support your business in various ways. You can use either one or more of these APIs, depending on your use cases.
Insider uses authentication to validate and process the incoming API calls. An API key is a unique code used to authenticate the API call where you are requesting a response.
Only users with Administrator permission can generate tokens. If your account is not allowed to complete this operation, you can consult the Insider One team.
You can use the Generate API Key section to generate keys for the following APIs:
Web Push API keys created in Web Push Settings will be automatically disabled on October 15, 2025. To generate new keys, apply the steps below.
To generate an API key,
Navigate to your username > Settings > Inone Settings > Integration Settings.

Scroll to the API Keys section to click the Generate API Key button.

If you have previously created any API keys, they will be listed in this section.
Select the API type to create an API.

Click the Continue button to create the API key.
Authorize the trusted IP addresses to apply IP restriction, and click the Authorize and Generate button.

6. Click the Copy button to copy the key before closing the prompt.

To delete the previously created API keys, click the Delete button against the key you want to delete.

You can have two active mobile API keys. To generate a third one, you need to delete one of the existing keys.
Frequently Asked Questions
Q: Can I use the same token for all UCD APIs?
A: Yes, you can use the same token in all UCD APIs. However, depending on your product package, you may not be able to use the Upsert User Data API.
Q: Can I have multiple tokens at the same time?
A: Yes, you can use multiple tokens at the same time. Only the UCD API token is limited to a maximum of 5 tokens. If you want to generate new tokens, you need to delete at least 1 of the previously generated tokens.
Q: Can all users generate the UCD tokens?
A: No, only the users with Administrator permission can generate tokens. Users with other permissions are not allowed to complete this operation.
Q: Can all users delete the previously generated UCD tokens?
A: No, only the users with Administrator permission can delete tokens. Users with other permissions are not allowed to complete this operation
Q: I have lost my token, and because of hashing on the listing page, I can’t access it fully. Can I get the same token again?
A: No, for security reasons, the generated tokens are evident only once after being generated. From that point on, you will no longer be able to see the token fully. We highly recommend noting down the generated token, or you can generate a new token for your project.