The Recommendation API (SR-API) is Insider One's powerful recommendation engine that delivers personalized product suggestions to your customers. It uses machine learning algorithms, user behavior analysis, and product affinity data to recommend the most relevant items at the right moment in the customer journey.
The Recommendation API provides 19 recommendation algorithms across multiple categories, including collaborative filtering, item-based recommendations, analytics-driven popular items, and personalized user engagement strategies. Each algorithm is optimized for specific use cases and page types, ensuring your customers discover products they're likely to purchase.
Recommendations help you drive key business metrics:
Increase Average Order Value (AOV): Suggest complementary and premium products.
Improve Conversion Rates: Show relevant items when customers are most engaged.
Enhance User Engagement: Personalize the shopping experience to individual preferences.
Reduce Cart Abandonment: Recommend similar products on cart pages.
Boost Customer Retention: Surface new and trending items to re-engage past customers.
Get started with Get Recommendations to understand how to use the Recommendation API.