Send Transactional WhatsApp Carousel Template Message

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Transactional WhatsApp API enables you to send targeted transactional WhatsApp Carousel messages to your users. You can trigger these WhatsApp messages once a user takes a specific action on your platform.

When creating a new template in either marketing or utility categories, you can select the Carousel template type. This feature enables the creation of multi-card messages, with each card displaying unique content, images, and interactive buttons. Carousel templates offer an engaging way to showcase multiple options or pieces of information within a single message, making it easier to capture user attention and encourage interaction.

Before sending Transactional WhatsApp Carousel template messages, make sure you create your carousel template in InOne first. Refer to Create a WhatsApp Business Carousel Template on InOne for step-by-step guidance.

Endpoint and Headers

POST https://whatsapp.useinsider.com/v1/send

Visit our Postman collection to test this request.

Headers

Header

Sample Value

Description

X-INS-AUTH-KEY

1a2b3c4d5e6f

This key is required to authorize your request. Refer to API Authentication Tokens to generate your token.

Content-Type

application/json

This header specifies the media type of the resource.

Body Parameters

Column

Description

Data Type

Required

components

Components can define the message's body, buttons, header, footer, or additional interactive elements like carousels.

Array

Yes

  type

In this example, it is set to "carousel", which enables a set of cards with multiple interactive features.

String

Yes

  cards

An array of cards in a carousel.

Array

Yes

     card_index

Indicates the position of a specific card in a multi-card setup.

String

Yes

     components

Nested within each card, this array defines the individual elements of the card.

Array

Yes

Meta doesn't support adding emojis to the button ID.

WhatsApp Status Callback

The Status Callback allows you to track the delivery status of your WhatsApp messages in real time. When you send a message, the system sends status updates to the API URL you’ve specified in the callback parameter. If you don't respond to code between 200 and 300, the system automatically retries the request up to 10 times following this schedule:

Retry Attempt Time After First Attempt
1st retry 1 minute
2nd retry 2 minutes
3rd retry 3 minutes
4th retry 8 minutes
5th retry 13 minutes
6th retry 18 minutes
7th retry 28 minutes
8th retry 38 minutes
9th retry 48 minutes
10th retry 1 hour

Sample Requests

Below is a sample request to send a WhatsApp Carousel template message.

curl --location 'https://whatsapp.useinsider.com/v1/send' \ --header 'Content-Type: application/json' \ --header 'x-ins-auth-key: INS.**************************************' \ --data '{ "from": "{{FROM}}", "messages": [ { "phoneNumber": "{{TO}}", "message": { "type": "template", "template": { "name": "{{TEMPLATE_NAME}}", "language": { "code": "{{LANG_CODE}}", "policy": "deterministic" }, "components": [ { "type": "body", "parameters": [ { "type": "text", "text": "{{BODY_1}}" } ] }, { "type": "carousel", "cards": [ { "card_index": 0, "components": [ { "type": "header", "parameters": [ { "type": "image", "image": { "id": "{{IMG_ID_1}}" } } ] }, { "type": "body", "parameters": [ { "type": "text", "text": "{{CARD_TEXT_1}}" } ] }, { "type": "button", "sub_type": "quick_reply", "index": "0", "parameters": [ { "type": "payload", "payload": "{{PAYLOAD_1}}" } ] }, { "type": "button", "sub_type": "url", "index": "1", "parameters": [ { "type": "text", "text": "{{URL_1}}" } ] } ] }, { "card_index": 1, "components": [ { "type": "header", "parameters": [ { "type": "image", "image": { "id": "{{IMG_ID_2}}" } } ] }, { "type": "body", "parameters": [ { "type": "text", "text": "{{CARD_TEXT_2}}" } ] }, { "type": "button", "sub_type": "quick_reply", "index": "0", "parameters": [ { "type": "payload", "payload": "{{PAYLOAD_2}}" } ] }, { "type": "button", "sub_type": "url", "index": "1", "parameters": [ { "type": "text", "text": "{{URL_2}}" } ] } ] } ] } ] } } } ] } '

You can use the sample request below if you want to use the quick reply buttons:

curl --location 'https://whatsapp.useinsider.com/v1/send' \ --header 'Content-Type: application/json' \ --header 'x-ins-auth-key: INS.1a2b3c4d5e6f' \ --data '{ "messages": [ { "phoneNumber": "+1**********", "message": { "type": "template", "template": { "name": "{{TEMPLATE_NAME}}", "language": { "code": "{{TEMPLATE_LANGUAGE_CODE}}" "policy": "deterministic", }, "components": [ { "type": "body", "parameters": [ { "type": "text", "text": "{{PARAMETER_VALUE}}" } ] }, { "type": "button", "sub_type": "quick_reply", "index": "0", "parameters": [ { "type": "payload", "payload": "1" } ] }, { "type": "button", "sub_type": "quick_reply", "index": "1", "parameters": [ { "type": "payload", "payload": "2" } ] } ] } } } ] }'

If you want to use CTA (Call To Action), you can use the sample request below:

curl --location 'https://whatsapp.useinsider.com/v1/send' \ --header 'x-ins-auth-key: INS.kjQu-+bL4HpeZqvgr1j0.d4IVgHl9GcE+_eaKxNA3P8M3q8-emrO3-zalg9GSF29mK+Jz5k' \ --header 'Content-Type: application/json' \ --data '{ "messages": [ { "phoneNumber": "+994558964184", "message": { "type": "template", "template": { "name": "mert_masterfile_media_with_button", "language": { "code": "en", "policy": "deterministic" }, "components": [ { "type": "header", "sub_type": "", "index": "", "parameters": [ { "type": "image", "image": { "link": "https://inshoppingcart.com/seleniumautomation/wp-content/uploads/2018/08/cap-2.jpg" } } ] }, { "type": "body", "sub_type": "", "index": "", "parameters": [ { "type": "text", "text": "https://vikingsankara.com?abc=sha" } ] }, { "type": "button", "sub_type": "url", "index": "0", "parameters": [ { "type": "text", "text": "https://vikingsankara.com" } ] } ] } } } ] }'

If you don't want to use CTA, you can use the sample request below:

curl --location 'https://whatsapp.useinsider.com/v1/send' \ --header 'Content-Type: application/json' \ --header 'x-ins-auth-key: INS.tiNlcL284J8dwCpfoqdR.gpyLwFG-0fSHPS9+kZYNsI-D2IWFNjlaRDlXJrZjx2_ZPTP37I' \ --data '{ "messages": [ { "phoneNumber": "+994558964184", "message": { "type": "template", "template": { "name": "7_image_header_no_button_copy", "language": { "code": "fi", "policy": "deterministic" }, "components": [ { "type": "header", "sub_type": "", "index": "", "parameters": [ { "type": "image", "image": { "link": "https://image.useinsider.com/vikingsankara/media/whatsapp-business/11521/83rbBaWO7H63VmACSXiZ1716506118.jpg" } } ] }, { "type": "body", "sub_type": "", "index": "", "parameters": [ { "type": "text", "text": "shahla" } ] } ] } } } ] }'

Sample Responses

One key information will be returned for each message to be sent. This key will be added to all events related to the message.

{ "keys": [ "whatsapp-*************************" ] }

401 Unauthorized

If you use the wrong key, you will see the following error:

{ "message": "unauthorized" }

429 Rate Limit

If you send more than 1000 requests per second, you will see the following error:

{ "message": "rate limited" }

403 Forbidden

This error occurs when requests are blocked by Cloudflare’s security mechanisms, which act as an additional protection layer for Insider’s infrastructure.

As part of this setup, Insider complies with Cloudflare’s automated security policies. In certain cases, these mechanisms may block specific User-Agent values or IP addresses.

If the client IP is denied or restricted, the API will return the following response:

{
  "message": "ip-restricted",
  "error": {
    "message": "ip-restricted",
    "code": 1088
  }
}

Notes:

  • 403 Forbidden error occurs when the IP address is not whitelisted for you.

  • Error code 1088 is specific to IP restriction errors.

How to Troubleshoot a 403 Forbidden Error

If you encounter a 403 Forbidden error when making API requests, for example, through the Conversational or Transactional API, please check the following:

  • Verify the User-Agent header used in your HTTP client (especially default or empty values such as Java’s default User-Agent).

  • Review blocked requests under Security > Events in your Cloudflare dashboard to identify whether they were rejected due to User-Agent or WAF rules.

For more detailed troubleshooting guidance and Cloudflare’s official documentation, refer to the following resources:

Limitations

  • All functions must be executed with a simple HTTPS POST request.

  • Only new WhatsApp messages can be sent via this API. No data can be retrieved.

  • The API Key should be provided as the authorization key on the request header. If the key is incorrect, the operation will not be executed and an authorization error will return in the response.

  • The rate limit is 1000 requests per second.

  • Each card in the carousel template must include at least one button.

  • All cards should have buttons of the same type and quantity.

  • The template supports a minimum of 2 cards and a maximum of 6 cards per message.

The default limit shown here is a standard baseline. If your use case requires higher capacity, feel free to reach out to the Insider One team — we can adjust it to fit your needs.