How to use Executive Summary Dashboard & Campaign Analytics

  • Updated on Dec 12, 2025
  • Published on May 16, 2022
  • 1 minute(s) read
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This guide acts as a complete outline and walks you through the steps that you should go through to use and interpret Insider One's Executive Summary Dashboard and Campaign Analytics

1

Overview

1.1
Introduction to Executive Summary Dashboard
1.2
First Look at Executive Summary Dashboard
1.3
Introduction to Campaign Analytics
2

Learn Basics

2.1
Fundamentals of A/B Testing
2.2
Bayesian vs. Frequentist in A/B Testing
2.3
Probability to Win
2.4
Metric Definitions
3

Learn Dashboard Details

3.1
Key Metrics for A/B Test Personalizations
3.2
Mobile App Metrics
3.3
Performance of A/B Test and 100% Personalizations
3.4
Web Push Metrics
3.5
Email Metrics
3.6
Architect Metrics
3.7
Custom Goal Metrics
4

Read The Analytics

4.1
Filter Your Results
4.2
Select Goals
4.3
Export Your Results
5

Understand The Results

5.1
Attribution Methods Across Inone
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