How to use Executive Summary Dashboard & Campaign Analytics

This guide acts as a complete outline and walks you through the steps that you should go through to use and interpret Insider One's Executive Summary Dashboard and Campaign Analytics

Overview

1.1

Introduction to Executive Summary Dashboard

1.2

First Look at Executive Summary Dashboard

1.3

Introduction to Campaign Analytics

Learn Basics

2.1

Fundamentals of A/B Testing

2.2

Bayesian vs. Frequentist in A/B Testing

2.3

Probability to Win

2.4

Metric Definitions

Learn Dashboard Details

3.1

Key Metrics for A/B Test Personalizations

3.2

Mobile App Metrics

3.3

Performance of A/B Test and 100% Personalizations

3.4

3.5

3.6

3.7

Read The Analytics

4.1

Filter Your Results

4.2

Select Goals

4.3

Export Your Results

Understand The Results

5.1

Attribution Methods Across Inone