How to use Executive Summary Dashboard & Campaign Analytics

Updated on Dec 12, 2025
Published on May 16, 2022

1 minute(s) read

This guide acts as a complete outline and walks you through the steps that you should go through to use and interpret Insider One's Executive Summary Dashboard and Campaign Analytics

1

Overview

1.1

Introduction to Executive Summary Dashboard

1.2

First Look at Executive Summary Dashboard

1.3

Introduction to Campaign Analytics

2

Learn Basics

2.1

Fundamentals of A/B Testing

2.2

Bayesian vs. Frequentist in A/B Testing

2.3

Probability to Win

2.4

Metric Definitions

3

Learn Dashboard Details

3.1

Key Metrics for A/B Test Personalizations

3.2

Mobile App Metrics

3.3

Performance of A/B Test and 100% Personalizations

3.4

Web Push Metrics

3.5

3.6

Architect Metrics

3.7

Custom Goal Metrics

4

Read The Analytics

4.1

Filter Your Results

4.2

4.3

Export Your Results

5

Understand The Results

5.1

Attribution Methods Across Inone

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