Measuring and quantifying the impact of your personalization campaigns can be daunting, especially when you have to calculate the return on investment (ROI). Insider’s Executive Summary Dashboard is a comprehensive dashboard to track all the key ROI metrics (e.g., incremental conversions, purchases from clicks, average order value (AOV) uplift, etc.) that matter most to the business decision-makers.
You can also track performance based on goals, use filters to toggle between campaign groups, create externally shareable reports with a single click, and more. This dashboard provides you with the necessary data to help you understand the total additional value of your personalizations. In addition, summary metrics (e.g., conversion rate, conversion rate uplift, etc.) will display the overall performance across all personalizations.
The Executive Summary Dashboard category provides insights about: