Architect allows you to see the results and evaluate many metrics on various statistics pages. These pages are:
- Live Statistics
- Analytics
- Single Journey Analytics
- Channel Analytics (Web Push, App Push, Email, SMS, On-Site, WhatsApp, In-App, Call an API)
- A/B Split Analytics
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Read more on the statistics metrics.
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To get a better understanding of the difference between conversion rate calculation and the conversion attribution model, we suggest you take a look at Conversions and Attribution Models in Architect.