Architect Journey: In-App Channel Analytics

When you are at the In-App element on the canvas, you can click the Go to In-App Analytics button to see this channel's analytics.

To filter the In-App metrics, you can:

Select a platform to evaluate your In-App metrics using the dropdown,
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All Platforms option comes selected by default. You can proceed with choosing the one you wish.
Select a goal to evaluate your In-App conversion and conversion rate metrics using the dropdown on the top left corner of the page,

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Purchase is the default goal set on your account. You can set goals on the top bar of the canvas when creating your journey. Read more on Set Goals.

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You can change the report type to Click-Through or View-Through.

Select a time range using the date picker on the top right corner of the page.

You can also click the Export button to export your report in Excel format.

You can also use the Architect Channel Analytics API to export your results.

You can get the Export Results by selecting a date range and the user identifier attribute you select.

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If you have an app survey in your journey, you can click Export > Export Results to view the responses to your survey.

Channel metrics

Narrowing down your results, you can see the following metrics:

You can see the incremental or decremental changes in impressions, click-through rate, conversion rate, and revenue based on the selected date range. For example, selecting "last month" will compare the last month to the previous month. Selecting 7 days on the date picker will compare the selected 7 days to the previous 7 days.

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You can select a period of time up to 6 months since only the prior data of 6 months to be compared is available.

Impressions: The number of In-App campaigns shown to the users.
Click-through rate: The percentage of times users interacted with the campaign to the shown campaign via In-App.
- Clicks: The number of times that the users interacted with In-App. Close buttons and overlay clicks are not counted as clicks.
Conversion rate: The percentage of successful goal accomplishments to the shown campaign via In-App.
- Conversions: The number of successful goal accomplishments via In-App. Conversion changes according to the Conversion Goal selection on the dropdown.

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Since clicks on the close button and overlay do not count as clicks, the conversions are not attributed to them either. For example, if a user clicks the close button to close the InApp campaign and then makes a purchase, this purchase won’t be attributed to this campaign as a conversion for click-through attribution. However, it will be counted as a conversion for the view-through report type since the user viewed the campaign

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Conversion goal duration settings affect the conversion and revenue metrics of your campaigns. For example, the conversion goal duration of your campaign is 1 hour. You see this campaign, but do not purchase within the next hour. In this case, no conversion or revenue is displayed on the stats for this campaign.

Revenue: The total value of the purchases made via In-App.
- Average Order Value: The revenue division by the number of purchases made via In-App.

The charts section displays the daily, weekly, or monthly details on a line chart based on your time range selection and the metric you can select using the dropdown on the top left corner of this section. You can also choose Impressions, Clicks, or Conversions.