Standard Segments

Standard segments help you target users based on their existing attributes or previous interactions.

The standard segments offer the following segmentation options:

• Purchasing Behavior

• Visiting Behavior

• Attributes

• Events

• Email Engagement

• Contact Lists

• Reachability on Channel

• Annual Occasions

• Device Attributes

• User Attributes

• Custom Attributes

• Geofence

• Location

• Unsubscribe Groups