A user attribute is a status or property that describes a user—helping you understand their persona and enabling high-level segmentation and personalized messaging. Examples of user attributes include Birthday, Age, Last Purchase Amount, and Last Browsed Product Name.
Read Default Attributes and Events for more information on Attributes and Events.
Requirements
To use the User Attributes segment:
At least one user must have at least one user attribute filled in.
How to configure the User Attributes segment
Select the attribute from the dropdown (e.g., Age, Birthday)
Choose the operator (e.g., equals, contains, greater than)
Enter the value (e.g., 25, Over 100 USD, Product X)
