In email marketing, engagement is measured by your campaigns’ open rates and click rates. The Email Engagement segment helps you:
Re-engage inactive subscribers.
Reward highly engaged subscribers with special offers.
Maintain and improve your sender reputation.
The Email Engagement segment is available in Architect, Email, and Dynamic Segments.
Segmentation options
The Email Engagement segment offers the following segmentation options:
Segment | Definition |
|---|---|
Responsive Users | Subscribers who have clicked an email in the past 60 days |
Engaged Users | Subscribers who have opened or clicked an email in the past 30 days |
Super-Engaged Users | Subscribers who have clicked an email in the past 30 days |
Unengaged Users | Subscribers whose last email open or last click date is more than 90 days ago |
Uninterested Users | Subscribers who have never opened or clicked any email |