The Purchasing Behavior segment targets users based on their shopping frequency, amount, value, and product categories. It uses revenue-tracked data from historical purchases to segment customers for personalized marketing, loyalty programs, and targeted promotions.
Segmentation Options
Purchasing Behavior offers the following segmentation options:
Segment | Definition | Example |
|---|---|---|
Total Purchase Amount | Targets a user's total purchase amount in a specific time range (Not available in OnSite products) | Total Purchase Amount - is greater than - 100 (USD) - in the last - 7 - days |
Last Purchase Date | Targets a user's last purchase day in a specific time range (Not available in OnSite products) | Last Purchase Date - is - in the last - 2 - weeks |
Purchase Count | Targets a user's purchase count in a specific time range (Not available in OnSite products) | Purchase Count - is - less than - 3 - in the last - 2 months |
Purchased Category | Targets a user's purchased category in a specific time range (Not available in OnSite products) | Purchased Category - contains - Women's Collection - in the last - 2 - weeks |
Purchased Product | Targets a user's purchased product in a specific time range (Not available in OnSite products) | Purchased Product - contains - Shoes - in the last - 10 - days |
Important Notes
Purchase Count vs. Last Purchase Date may return different results because:
Purchase Count includes all users regardless of whether they have a Last Purchase Date
Last Purchase Date includes only users who have made at least one purchase
Example:
Last Purchase Date is not in the last 10 days → Filters users who purchased before that period
Purchase Count is 0 in the last 10 days → Filters users with no purchases in that time
OnSite Product Use
If you want to segment users who made a purchase in the past for OnSite products, select the Purchase event and Web as the event source.
Refer to Web Segments: Purchasing Behavior for compatible options to use in OnSite products.