Suggested reading: Executive Summary Dashboard: Metric Definitions
Metric calculations aim to walk you through the formulas for the most frequently used metrics and provide real campaign examples.
In this category, you can learn how the following metrics are calculated:
- Variant Metrics: Average Order Value
- Variant Metrics: Conversion Rate
- Variant Metrics: Variant Average Order Value Uplift
- Variant Metrics: Variant Conversion Rate Uplift
- Variant Metrics: Variant Incremental Revenue
- Variant Metrics: Variant Incremental Conversions
- Summary Metrics: Conversion Rate
- Summary Metrics: Average Order Value
- Summary Metrics: Incremental Revenue
- Summary Metrics: Incremental Conversions
- Summary Metrics: Conversion Rate Uplift