Conversion Rate (CR), as a Summary Metric, indicates the percentage of your visitors who complete the goal for your campaigns. It is calculated separately for the variant and control groups.
Formula: ΣVar (CR) / # of variations
Below is a sample calculation of the Conversion Rate.
Your title goes here
You can use the "Hide Control Groups" filter to export the summary report.
In the example above, you can see the conversion rates for each variant, their sum, and the number of variants. When you place them in the formula, it gives out the CR displayed in the table below.
Conversion Rate = ΣVar (CR) / # of variations
Conversion Rate = 85,71% / 17
Conversion Rate = 5,04%
You can see this metric on your dashboard, which is highlighted below.
