Conversion Rate Uplift, as a Summary Metric, is calculated based on the ratio of incremental conversions to the difference between the total conversions and incremental conversions.
Formula: Incremental Conversions / (Unique Conversions - Incremental Conversions)
Below is a sample calculation of the Conversion Rate Uplift.
Incremental Conversions
Unique ConversionsYou can see the incremental and unique conversions in the examples above. Placing them in the formula gives the Conversion Rate Uplift displayed in the table below.
Conversion Rate Uplift = Incremental Conversions / (Unique Conversions - Incremental Conversions)
Conversion Rate Uplift = 2.293 / (6.541 - 2.293)
Conversion Rate Uplift = 0,5398 = 53,98%
You can see this metric as highlighted below on your dashboard.
