Incremental Conversions, also known as conversion uplift or extra conversions, is a summary metric that measures the additional conversions gained from the variants compared with the control groups.
Formula: Unique Conversions x (ΣIncr. conversions / ΣVar (conversions))
Below is a sample calculation of Incremental Conversions.
Unique Conversions
Sum of Incremental Conversions
Sum of Variant's Conversions
In the examples above, you can see the unique conversions, the sum of incremental conversions, and the sum of variant's conversions. When you place them in the formula, it gives the Incremental Conversions displayed in the table below.
Incremental Conversions = Unique Conversions x (ΣIncr. conversions / ΣVar (conversions))
Incremental Conversions = 6.541 x (2.401 / 6.851)
Incremental Conversions = 2.292,35
You can see this metric on your dashboard as follows.
Unique Conversions is the total number of successful unique goal accomplishments.