Journey Activation Statuses & Time

Once you have designed your journey, you can select which status to launch it. The following status options define whether your journey is visible to eligible users.

The available activation statuses are:

Active

Active means your journey is live, and eligible users can enter it. The journey can track all the progress and users' actions. Also, the analytics are populated. On your listing page, you will see this journey with a green Active label.

Test

Test means that your journey is in test mode. In this case, your journey will be active, but only users who use the test function can enter it. The test function can vary based on your starter element in the journey. On your listing page, you will see this journey labeled in orange as 'Test'.

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Journeys launched on the Test status are automatically stopped after 2 days and saved as passive. However, you can still see the results after 2 days.

You can always change your journey status to Test.

Dry Run

A dry run is a simulation that lets you see what would happen if you launched the journey. It is one of the test options before launching your journey. In Dry Run mode, real users enter the journey by meeting the starter rule or condition, yet no user receives a message from the channels, and no action is taken for any user. This option helps you see how many users enter the journey and how they are distributed across the flow and its elements. Also, you can interpret how many users are reachable on a particular channel. A dry run lets you refine your journey before launching it to all users.

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Journeys launched on Dry Run status are automatically stopped after 2 days and saved as passive. However, you can still see the results after 2 days.

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Once you change the status of a journey from dry run to active, you cannot change it back to dry run. It will happen only when you make your journey active; other statuses are not under the same rule.

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If your journey has a Check Interaction element, you cannot use the dry run status since users cannot receive messages or take action.

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The Wait for Event and Wait for Attribute elements will have a time-out duration of 0, meaning that any user who reaches this step will immediately move on to the next element without waiting for the event or attribute.

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Analytics pages and Track Users are not available on Dry Run status.

On your listing page, you will see this journey with a blue Dry Run label.

Passive

This status represents two cases. Either this journey is stopped on purpose, or it ended due to its pre-configured end date and time. No user can enter this journey anymore. Users who are in the journey flow are automatically dropped from it and cannot resume it even if you re-activate your journey.

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The passive status is removed from the activation status. Pause the journey and change its status to Passive.

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If the coupon lists run out of coupons or expire, the journey is passivated automatically if the Stop the Journey action is selected for the channel settings.

Also, you can still see the analytics of this journey when it is passive.

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You cannot select the passive status when launching your journey for the first time.

On your listing page, you will see this journey with a red Passive label.

Sunset

Sunset means that you're closing the entrance gate to the journey. In this status, no new user can enter the journey. Users who are already in the journey can proceed on the journey flow. On your listing page, you will see this journey with a purple Sunset label.

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You can change only your active journeys to sunset.

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The journeys launched on the Sunset status are automatically stopped after 6 months and saved as passive.

Draft

Draft is the default status assigned when you create a new journey. It means the journey is part of the design process. All edits and changes are automatically saved when the journey is in draft mode. You cannot launch your journeys when they are in draft. On your listing page, you will see this journey with a grey Draft label.

See which status you can apply to a journey.

Current status	To be
Draft	Test, Dry Run, Active
Test	Dry Run, Active, Passive
Dry Run	Active, Test, Passive
Active	Test, Passive, Sunset
Sunset	Active, Test, Passive
Passive	Active, Test

Activation Time

You can define what date and time the journey starts and ends.

If your journey doesn't need to stop, like a non-stop journey, such as a cart abandonment journey, you can select the “Never Ends” option to not stop your journey on a specific date and time.

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Start-End Date and Time are set based on your local timezone.

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The Never Ends option is not applicable for Dry Run or Sunset journeys. You can select the end date as 2 days ahead at most for the Dry Run status, while you can select it as 185 days ahead at most for the Sunset status.

Once you configure the activation status and time for your journey, you can proceed with the other launch settings.