Cart Reminder SMS

Cart Reminder enables you to reach your users via automated SMS and recover your lost revenue due to abandoned carts. Cart reminder solution allows you to send cart recovery messages with personalized content.

In this guide, you can find answers to the following questions:

Create a Cart Reminder SMS

Navigate to Experience > Message > SMS.
Click the Create Button. Select Cart Reminder Message and name your campaign.

Set your rules

Configure the cart abandonment trigger to decide when to send a message to the users after they add an item to their cart but do not finalize the purchase.

Frequency capping allows you to limit the number of messages a user can get in a day. When you enable it, you can define the maximum number of times your users can receive a message in a day.

Design your Cart Reminder message

1. Compose your message content within the character limits. If you want to be inspired or need assistance when creating your message, you can always use the Generate Text option. Read SMS AI Text Generator for further information.

2. To personalize your messages, you can add default and/or custom attributes to your messages and create more CTR and conversions. We highly suggest that you enter a fallback value in case there is no value for the selected dynamic attribute.

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Do not forget to add “last abandoned product url” dynamic content to your messages. It will encourage users to visit your site and complete the purchase.

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If you use characters other than GSM-7 in the SMS body, the SMS’s character limit will be reduced; therefore, your message’s part count will increase. To avoid it, enable the "Switch to GSM-7" toggle. Read SMS Smart Encoding for further information.

3. When you check the "Show Unsubscription Sentence in a new line" option, the unsubscription sentence you defined in SMS Settings will appear in a separate line at the end of your SMS.

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Regarding the regulations for sending SMS to subscribers, some countries might require you to add an opt-out option in your message.

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Note that the unsubscription sentence is included in the character limit, too.

4. You can also shorten your URL. It will help you decrease the character count of your messages and prevent sending your messages in more than one part.

5. Configure your UTM settings automatically or manually.

Set your goals

Configure your goals to track the performance of your campaign. The default selected goal is Purchases.

Goal Conversion Duration is the time interval that starts after a user clicks a campaign for the first time. During that time interval you set, when your goal is achieved, the campaign will be logged as a conversion.

Launch your Cart Reminder message

It is time to run your campaign, so you need to finalize the launch settings.

Choose the language that matches your campaign.
Define the activation time; if you do not want to end your campaign at a certain date, then choose the 'Never Ends' option.
On the right side of the screen, you will see an information area that shows whether it is all going well to send your message.
Under Activation Status, you can change the status of your campaign to Active, Test, or Passive.
You can see whether the Silent Hours is enabled, which helps your SMS messages reach users at more appropriate times of the day.
You can assign or create tags for your campaign to reach it later easily.
Once you enable the Frequency Capping, you can override the limit of messages that the users can receive within a specified period, which is assigned in Channel Frequency Capping settings.
You can write your campaign-related notes in the designated area as a reminder. When your campaign is ready, we highly suggest that you test your campaign before launching it. After ensuring that all goes as expected, then you can start it.