Silent Hours ensures that your text messages are sent during preferred times, avoiding the inconvenience of contacting your subscribers late at night or during other unsuitable hours.
The Silent Hours feature offers several benefits:
- Your SMS messages reach users at more appropriate times of the day.
- It helps you comply more easily with laws and regulations.
- It prevents the loss of subscribers due to messages sent at non-preferred times.
- It can reduce the number of reported spam cases.
Things to consider about the Silent Hours feature:
- Your recipients' local time zones are determined based on their country and area codes.
- Silent Hours is available for Single and Card Reminder SMS campaigns.
- Silent Hours do not affect Opt-in, Opt-out, Welcome, and Help messages.
- Daily management is unavailable; Silent Hours applies to all days of the week.
- SMS and MMS are included within the same scope.
- You can track Silent Hours metrics in the dropped messages section.
Enable Silent Hours
To enable the Silent Hours feature and choose your time range:
- Navigate to SMS > SMS Settings.
- On the General tab, find the Silent Hours section.
- Mark the Enable Silent Hours checkbox. Then, enter the time range that Silent Hours work.
- Click the Save button to save your configuration.
Configure Silent Hours in Campaigns
The Silent Hours feature is available for Single and Cart Reminder SMS campaigns.
In the Launch step of your campaign, you can bypass the Silent Hours, allowing the campaign to continue during Silent Hours even if the feature is active.
You can proceed with the campaign during Silent Hours, but any parts of the messages that fall within the Silent Hours range will be dropped.
Silent Hours in Analytics
With Analytics details, you can track the number of messages corresponding to Silent Hours. This information is available in the Dropped section under the Silent Hours reason.
You can examine the Silent Hours metric for each campaign under the Campaign Metrics part.