Branded short URLs are condensed links that are customized to include a brand’s name or related keywords. Unlike generic short URLs, they promote brand consistency, trust, and higher click-through rates (CTR). These URLs offer a clean and concise way to share content and track clicks, while maintaining brand recognition, making them an invaluable asset in any digital marketer’s toolkit.
To enable a trustworthy and branded experience for end-users, you can use your specific domains to shorten your long links. With Insider’s URL shortener interface, you can easily serve this experience to SMS receivers.
In the Design step of your campaign, you can shorten the URL you send in your SMS message. It will help you decrease the character count of your messages, prevent sending your messages in more than one part, and enhance your messaging experience by using your domain to create branded shortened URLs.
To enable this option:
1. Go to the Design step of your SMS campaign.
2. Scroll down to the Short URLs section and check the Enable Short URLs box.
Checking the Enable Short URLs box only affects your message if it includes a link. If your message does not include a link, enabling the Short URL option will not alter it.
To enable the “Exclude https://” option, please contact the Insider One team and request activation.
Once the feature is enabled, you should continue adding the https:// protocol to your links as usual. The system will automatically remove it when processing your links.
Short URL links embedded in messages remain valid for 180 days. After this period, the links become inactive.