Insider offers various templates within Web and Mobile Lead Collection campaigns to help you trigger the Native Opt-In notification. These ready-to-use templates are designed to guide users smoothly through the subscription process for Web Push notifications, ultimately helping you grow your subscriber base more efficiently. By providing clear, user-friendly prompts at the right moments, these templates increase the likelihood of opt-ins and improve overall engagement:
Recent browser updates may silently hide permission prompts. These Web Push Opt-in templates offer user-friendly interventions to:
- Catch attention, e.g., by using the Bell Icon.
- Provide context before showing the system prompt.
- Serve reminder templates to re-engage users who blocked or ignored permission.
Web Push Opt-in Bell Icon
The Web Push Opt-in Bell Icon triggers the Native (HTTPS) Opt-in prompt when clicked. It is an interactive and assistive button that floats on your website, allowing users to manage their notification permissions. If your users block or allow the opt-in, it will disappear and won't be displayed. If they ignore or take no action on the Native Opt-in prompt, it will be displayed in line with the campaign eligibility rules. Upon clicking the bell icon, users can either trigger the opt-in screen or an instruction screen that guides and directs users on how to opt in.
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You can customize the icon and bubble text in the Design step of your campaign.
In the Goals step of your campaign, you can also choose the Leads Collected metric to track the leads generated from your campaign and measure the effectiveness of your campaign strategies.
You can also view the metric's performance on the campaign-level analytics page. Users who see this campaign and subscribe to the Web Push will be reflected in the Leads Collected metric in the campaign analytics.
Web Push Opt-in Box
The Web Push Opt-in Box is similar to the Custom (HTTP) Opt-in, but triggers the Native Opt-in instead of displaying a pop-up window.
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You can customize the buttons and images in the Design step of your campaign.
In the Goals step of your campaign, you can also choose the Leads Collected metric to track the leads generated from your campaign and measure the effectiveness of your campaign strategies.
You can also view the metric's performance on the campaign-level analytics page. Users who see this campaign and subscribe to the Web Push will be reflected in the Leads Collected metric in the campaign analytics.
Web Push Opt-in Reminder
You can use a Web Push Opt-in Reminder template to prompt a user and guide them through enabling permissions and opting to receive push notifications. You can also use this template to remind users who have already given consent to opt in again.
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You can customize the text, image, and buttons in the Design step of your campaign.
In the Goals step of your campaign, you can also choose the Leads Collected metric to track the leads generated from your campaign and measure the effectiveness of your campaign strategies.
You can also view the metric's performance on the campaign-level analytics page. Users who see this campaign and subscribe to the Web Push will be reflected in the Leads Collected metric in the campaign analytics.
Using these templates, you can seamlessly integrate the Native Opt-in notification into your lead collection efforts, improving engagement and ensuring a smooth user experience.