FAQ about Double Opt-In

Will users who do not confirm double opt-in receive email messages from my campaigns?

When you enable the Double Opt-in feature, all emails sent from both Email and Architect products will be received only by users who have confirmed the Double Opt-in.

Are double opt-in emails delivered to users with no opt-in status?

Yes, double opt-in emails are classified as transactional emails. This means that they will go through users' inboxes regardless of their email opt-in status. That's why double opt-in emails within an Architect scenario will be delivered to users without consideration of their opt-in status.

Can I send promotional content in double opt-in emails?

No, the double opt-in emails should not contain any promotional content.

Can I send double opt-in emails without an Architect flow?

If there is no relevant Architect flow, you won’t be able to deliver the double opt-in emails. If the double opt-in checkbox is not checked in the Design step of your email, then you won't be able to send the double opt-in emails.

Also, if you do not mark the Lead Collection double opt-in checkbox, you won't be able to send double opt-in emails.

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The double opt-in users are stored in a separate database, where their timestamps and IP addresses are logged in case any justification is needed.

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Your template must include a Double-Opt-in tag, allowing users to opt in to your campaigns.

What happens when a user is unsubscribed from an email campaign?

When a user unsubscribes, the Email Double Optin attribute on their profile is automatically set to false. This does not impact the account or affect product usage in any way—it simply reflects the user’s updated subscription status.