Create a Double Opt-In Flow

To enable and manage Double Opt-in flows, you’ll need to use the Architect product. Architect allows you to:

Send Lead Collection campaigns that trigger Double Opt-in emails
Send Bulk Email campaigns that include confirmation steps when required

This ensures reliable delivery and tracking of subscription confirmations within your Double Opt-in setup.

Double opt-in is a two-step consent method that helps ensure the validity of email subscriptions and compliance with regulations, such as the GDPR.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider One. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider One cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

Lead Collection Campaigns

Use the flow below to send Lead Collection campaigns in the Architect:

Under the On Event starter, define the Double Optin event.
The Check Conditions node should be defined, and it should verify the Email Double Opt-in attribute.
If there is no Email Double Opt-in for the user, they will receive a double confirmation email (the double opt-in email).

Send Bulk Email

Use the flow below to send bulk emails in the Architect:

Select your segment from the On Past Behavior starter.
The Check Conditions node should be defined, and it should verify the Email Double Opt-in attribute. (If the Email Double Optin attribute is True, you proceed with the not matching phase and send the email.)
If there is no Email Double Opt-in for the user, they will receive the double confirmation email (the double opt-in email).

Your title goes here

You should only have one double opt-in flow on the Architect. If you have multiple users, your users might receive duplicate double opt-in emails.

Your title goes here

You should set the Architect to work only once for one user.

Your title goes here

Since double opt-in emails are classified as transactional emails, you do not need to put an unsubscribe button in your emails. Instead, you can have disclaimers in your emails.

Your title goes here

In the Email Double Opt-In Flow, you must use the Transactional Email Sender Address for the logic to work correctly. Selecting the Promotional Sender Address will break the flow.

When you finalize your campaign configuration, test your campaign using a lead collection or a bulk email sending flow.