Choose a Target Segment for Content Optimizer

After creating your Content Optimizer campaign, you can choose a target segment to display your optimization.

You can select dynamic segments to exclude. On the right side of the page, you can see the estimated audience. To get the exact audience after selecting the segments, click the Get Exact Audience button.

This step offers the following segmentation options:

• Predefined segments
• Standard segments
• Predictive segments
• Integrated segments
• RFM segments
• Saved segments

Once you select your segments, click the Save & Next button to proceed to the next step.