Suggested readings: App Content Optimizer, Using Content Optimizer
You can use Content Optimizer to make changes to your application without requiring app testing, deployment to your store, or user app updates to see the changes.
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Before using Content Optimizer, ensure that your variables in the app source code are integrated and that the default values for all new variables are set on your end.
Content Optimizer enables you to run A/B tests on your app for many use cases as follows:
- You can change the user interface (UI) for different audience segments.
- You can change the Add to Cart/Purchase button color to see if it will impact your conversion rate. You need to define variables for the button color for this use case.
- You can change the Add to Cart/Purchase button text or font family to see if there will be any change in your conversion rate. You need to define variables for the button text for this use case.
- You can change the home page slider order. For such a use case, you can create a new endpoint for the new slider order and define a variable that will have this new endpoint as its value. For example, you can display a banner about personal care in the first place for users whose last visited or searched product is a personal care product. Alternatively, you can target users who have not yet purchased any products and display the discounted products on the slider.
- You can change the menu position by defining your category array as a variable and changing its order for specific segments.
- You can change your product details pages and test different UI layouts to see if it will change your conversion rate. To run such an A/B test, you need to develop at least two different layouts and assign a variable to each layout. Then, you can use these variables to easily change the design of your app.
Based on these use cases, get started with Using Content Optimizer.