Email Segmentation divides your customers into smaller groups based on predetermined criteria to send personalized emails accordingly.
The video below briefly explains how to segment your audience.
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Available Email Segments
The available segments on which you can divide your customer lists are:
Email Events
Email events create segments based on the email clicks, opens, or subscription rate.
Email Open
This event indicates that an email campaign has been opened.
Variation ID: Variation ID of the email campaign that is opened
Source: Source of the email, either Email or Journey
Email Unsubscribe
This event indicates an unsubscribe from all email campaigns.
Variation ID: Variation ID of the email campaign that users unsubscribe from
Source: Source of the email, either Email or Journey
Email Group Unsubscribe
This event indicates an unsubscribe from an email campaign group.
Variation ID: Variation ID of the email campaign that users unsubscribe from
Source: Source of the email, either Email or Journey
Email Click
This event indicates a click on an email campaign.
Variation ID: Variation ID of the email campaign that users clicked on
Source: Source of the email, either Email or Journey
URL: URL that is clicked on in the campaign
Email Delivered
This event indicates the delivery of an email campaign.
Variation ID: Variation ID of the email campaign that users receive
Source: Source of the email, either Email or Journey
Email Bounce
Variation ID: Variation ID of the email campaign sent to users, but bounced.
Source: Source of the email, either Email or Journey
Reason: Reason for email bounce
Type: Type of email bounce (hard, soft)
Email Spam Report
Source: Source of the email, either Email or Journey