Architect Journey: WhatsApp Channel Analytics

When you are at the WhatsApp element on the canvas, you can click the Go to Analytics button on the element to see the analytics of this channel.

You can evaluate your WhatsApp channel statistics separately for single messages and conversational messages. Each provides different metrics based on the message type.

Single Message Analytics

To filter the channel performance metrics, you can:

Select a goal to evaluate your WhatsApp conversion and conversion rate metrics using the dropdown on the top left corner of the page.

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Purchase is the default goal set on your account. You can set goals on the top bar of the canvas when creating your journey. Read more on Set Goals.

Select a time range using the date picker on the top right corner of the page.

To export your report in Excel format, click the Export button.

You can also use the Architect Channel Analytics API to export your results.

Narrowing down your results, you can see the following metrics:

You can see the incremental or decremental changes in sent, click-through rate, conversion rate, and revenue based on the selected date range. For example, when you select ‘last month’, it will compare the last month to the previous month. When you select 7 days on the date picker, it will compare the selected 7 days to the previous 7 days.

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You can select a period of up to 6 months since only the prior data of 6 months to be compared is available.

Sent: The number of messages addressed to the users via WhatsApp.
Opens: The number of Delivered messages opened by the recipients who have the Read Receipts enabled.
Open Rate: The percentage of the Opens to the Delivered messages.
Click-Through Rate: The percentage of times that the users clicked the messages to the delivered messages via WhatsApp.
- Clicks: The number of times that the users clicked on the URL in the message.
Conversion Rate: The percentage of the successful goal accomplishments to the delivered messages via WhatsApp. Conversion rate changes according to the Conversion Goal selection on the dropdown.
- Conversions: The number of successful goal accomplishments via WhatsApp. Conversion changes according to the Conversion Goal selection on the dropdown.

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Conversion goal duration settings affect the conversion and revenue metrics of your WhatsApp campaigns. For example, the conversion goal duration of your campaign is 1 hour. You see this campaign but do not purchase within the next hour. In this case, no conversion or revenue is displayed on the stats for this campaign.

Revenue: The total value of the purchases made via WhatsApp.
- Average Order Value: The division of revenue by the number of purchases made via WhatsApp.

The charts section displays the daily, weekly, or monthly details on a line chart based on your time range selection, and the metric that you can select using the dropdown on the top left corner of this section. You can also see the data for desktop and mobile devices separately on this chart.

Conversational Message Analytics

You can filter the channel performance metrics by:

Selecting a goal to evaluate your WhatsApp conversion and conversion rate metrics using the dropdown on the top left corner of the page.

Your title goes here

Purchase is the default goal set on your account. You can set goals on the top bar of the canvas when creating your journey. Read more on Set Goals.

Selecting a time range using the date picker on the top right corner of the page.

Narrowing down your results, you can see the following metrics:

You can see the incremental or decremental changes in the first message sent, response rate, click-through rate, conversion rate, and revenue based on the selected date range. For example, when you select ‘last month’, it will compare the last month to the previous month. When you select 7 days on the date picker, it will compare the selected 7 days to the previous 7 days.

Your title goes here

You can select a period of up to 6 months since only the prior data of 6 months to be compared is available.

First message sent: The number of messages addressed to the users via WhatsApp.
- Delivered: The number of messages delivered to the users via WhatsApp.
Open Rate: The percentage of the Opens to the Delivered messages.
- Opens: The number of Delivered messages opened by the recipients who have the Read Receipts enabled.
Response rate: Percentage of the times that the user responded to the messages to the delivered messages via WhatsApp.
- Sent responses: The number of times the user responded to the message via WhatsApp.
Click-through rate: The percentage of times that the users clicked the URL in the message to the delivered messages via WhatsApp.
- Clicks: The number of times that the users clicked the URL in the message.
Conversion rate: The percentage of the successful goal accomplishments to the delivered messages via WhatsApp. The conversion rate changes according to the Conversion Goal selection on the dropdown.
- Conversions: The number of successful goal accomplishments via WhatsApp. Conversion changes according to the Conversion Goal selection on the dropdown.

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Revenue: The total value of the purchases made via WhatsApp.
- Average Order Value: The division of revenue by the number of purchases made via WhatsApp.

The last section of this page allows you to view the following conversational message type-related metrics to analyze the response messages received from users. These metrics include the number of responses and response rate, clicks and click rate, conversions, and conversion rate from response messages.

The breakdown changes according to your template selection and answers header. For example, in the visual below you can see “Yes, sure!”, “No, thanks”, “Maybe later” and “other replies” breakdowns which are the same headers in the template so that you can exactly see what type of content the users clicked on. There is a maximum of 4 different possible answers in these templates.