You can evaluate how each WhatsApp campaign in your journey is performing while it is active.
You can view the following metrics for promotional messages: Sent, Delivered, Opens, Open Rate, Clicks, Click-Through Rate, Conversion, Conversion Rate, Revenue metrics, and their trends.
You can see the following metrics for conversational messages: Sent metric for both first messages and responses, Delivered, Responses and Response Rate for each positive, negative, and other response messages, Click, Opens, Open Rate, Click-Through Rate, Click from each positive, negative, and other response messages, Conversion, Conversion Rate, Conversion from each positive, negative and other response messages Revenue metrics, and also their trends.
Live Stats
After the journey is launched, you can view the analytics of each element directly on the canvas. For more information on the available metrics and their descriptions, refer to Live Statistics.
