Champions are customers who have:
Made a purchase very recently
Shop frequently
Spend significant amounts
They have the highest scores in Recency, Frequency, and Monetary value.
Use Cases
Exclusive Product Offers
Promote new arrivals and higher-value products to encourage premium purchases.
Brand Advocacy Programs
Invite Champions to affiliate marketing programs or ambassador initiatives.
Customer Feedback
Ask Champions for reviews and feedback to leverage their loyalty and satisfaction.