RFM Segments: Custom

The Custom RFM Segment allows you to target customers based on specific Recency, Frequency, and Monetary (RFM) scores that you choose.

This customization gives you the flexibility to create highly tailored RFM-based segments for targeted campaigns.

How the Custom sement works

1. Select the Custom segment option.

2. Assign your operators for:

   1. Recency (e.g., greater than, less than, equal to)

   2. Frequency

   3. Monetary value

3. Combine these conditions to define the exact RFM profile you want to target.

Example Use Case

• Custom RFM: Recency 4, Frequency 3, Monetary 4

• Targets high-value customers who have purchased recently, buy often, and spend more than average.