Loyal Customers are users who:
Buy frequently
Purchase recently
Spend fair amounts
Have High Recency score, High Frequency score, and High Monetary score.
The Loyal Customers segment represents high-engagement, high-value repeat buyers—perfect for exclusive offers, advocacy programs, and loyalty reinforcement campaigns.
Use Cases
Exclusive Product Offers
Promote new arrivals and higher-value products tailored to their preferences.
Advocacy & Referral Programs
Invite Loyal Customers to affiliate marketing programs or referral initiatives.
Feedback Collection
Request reviews and feedback to capture positive customer sentiment.