Promising customers are users who have:
Made a purchase very recently.
Shop with average frequency.
Spend fair amounts.
Highest Recency score, Medium Frequency score, and High Monetary score.
The Promising segment focuses on recent, high-value purchasers—ideal for relationship-building, personalized offers, and loyalty program promotion.
Use Cases
Affinity-Based Product Recommendations
Offer products aligned with the customer’s purchase history and interests.
Loyalty Program Invitations
Introduce loyalty membership programs to nurture them toward long-term loyalty.
Personalized Engagement
Send tailored messages to strengthen the relationship and drive repeat purchases.