New Customers are users who have:
Purchased recently.
Spent an average amount.
High Recency score, Low Frequency score, and Medium Monetary score.
The New Customers segment focuses on recent first-time buyers—ideal for campaigns that drive repeat purchases, product discovery, and early-stage loyalty.
Use Cases
Time-Sensitive Offers
Create time-limited campaigns to encourage a second purchase quickly.
Personalized Product Recommendations
Recommend products based on the first purchase history.
Automated Engagement Journeys
Use triggered messages, welcome scenarios, and replenishment messages to nurture loyalty.