Segments help you group your users to show your campaign. You can select one more user group, or display your campaign to all your users, as long as they meet the Rules of the campaign.
The available segments you can use in your Enhanced App Templates are:
- Predefined Segments: Target your users with ease based on pre-built use cases.
- Standard Segments: Target your users based on their existing attributes or previous interactions.
- Integrated Segments: Target your users based on their third-party segmentations.
- Predictive Segments: Target your users with AI-backed predictions based on their behaviors and personal interests.
- RFM Segments: Target your users based on their shopping recency, frequency, and monetary value.
- Saved Segments: Target your users based on your previously used and saved segments.
See how you can add Rules to your Enhanced App Template campaign.