Transactional API

Transactional WhatsApp API lets you send important, timely, and non-promotional messages such as order confirmations, shipment notifications, delivery updates, appointment reminders, payment notifications, and account verifications. These messages do not require user opt-in or interaction. By leveraging WhatsApp’s large user base and rich media features, you can improve customer communication, satisfaction, and retention.

You can send two main types of transactional messages:

• Template-based messages: They are pre-approved by WhatsApp and ideal for sending standardized, consistent content such as order updates, reminders, or confirmations.
• Free-form text messages: They are sent without using a template, allowing you to deliver plain text content to end users.

Transactional WhatsApp Message Types

The table below lists the different types of transactional messages you can send through the API, along with direct links to their implementation guides.