The Lead Collection Web template allows you to configure display rules based on URL parameters, including UTM parameters. You can use Page Rules to target campaigns only to URLs that contain specific parameters, such as utm=insider. This means the Lead Collection pop-up can be configured to appear only for users who access the site through a link with this UTM parameter, as in Insider One email campaigns. In other words, the template recognizes parameters in the URL, including UTMs, not just the fixed parts of the address.
If your pop-up isn't triggering based on your UTM parameters, it is usually due to one of the following reasons:
Make sure the rule is configured with the exact parameter (UTMs are case-sensitive).
Verify that the UTM parameter is included in the final URL displayed to the user.
Ensure there are no redirects that remove or change the UTM parameter.
Check that the Insider Tag is correctly integrated with your website.
If you are using Insider Web SDK for custom rules, confirm it is defined before the Insider Tag.
Test in an incognito window with only one tab open, and confirm the campaign is active and within its display period.
Remember that UTM rules are not the only factor—segmentation and other active campaign rules can also affect visibility. For example, even if the UTM rule matches, the pop-up will not appear if the user does not meet the segment conditions or if another campaign on the same page overrides it.