What are the common AMP rejection reasons?

Prev Next

Suggested readings: AMP for Emails, AMP Sender Registration Form, AMP Carousel, AMP Accordion, AMP Form

Your request might be rejected due to several reasons. Below are the most common ones:

  • Sending test/demo email for registration
  • AMP doesn't have a fallback design
  • Violating the spam guidelines

Sending test/demo email for registration

You must send a complete, accurate, and production-quality email instead of a demo or test email. You can even modify one of your previous or planned templates and use it for registration.

Ensure that your email subject or content does not include phrases that might indicate that the email is a test.

AMP doesn't have a fallback design

Each AMP block in your email design should have a compatible and consistent fallback design for inboxes that only support HTML.

Violating the spam guidelines

Your email should not contain spammy words, and you must double-check if your email follows the spam guidelines. Even if your email fulfills those criteria, you must have a low spam rate from your receivers.