Use Cases for Predictive Segments

You can leverage predictive segments for various use cases. In this document, you can find the use cases for the following predictive segments:

• Likelihood to Purchase

• Customer Lifecycle Status

• Discount Affinity

• Attribute Affinity

Likelihood to Purchase (LTP)

Thanks to using the Likelihood to Purchase segment:

Reach potential buyers

With LTP: high user, you can segment the users who have a high likelihood to purchase in the next 7 days.

If they have not purchased in the last 6 days, you can catch them on their last day of being LTP: High with easy-to-set-up, segmented recurring web push campaigns. Thus, you can increase the conversion rate.

Create urgency for potential converters

For the LTP: High users with a strong intent to buy from your brand can be targeted with countdowns to create urgency until the end of the day. This way, you can drive these users to make purchases, thus increasing the conversion rate.

Recover cart abandoners

You can remind the LTP high users of their products in the cart and drive them to return to their carts. Such campaigns can increase cart recovery and conversion rate.

Customer Lifecycle Status

Thanks to the Customer Lifecycle Status segment,

Acquire new members

You can acquire new visitors to engage with your website, reduce churn, and boost lifetime value. These are the users who have just met with your website.

Retain customers at risk

You can call back your high-risk customers with recurring web push notifications that include generic content. For those who click the web push, you can display coupon codes on the website.

Convince potential buyers

You can influence your potential buyers with installment options, safe and fast shipping, emphasis on original products, and your technology.

Reactivate silent users

You can reactivate your silent and inactive customers to engage with your website, reduce churn, and boost lifetime value. These are the users who are at high risk of being churned. Such campaigns can help eliminate churn.

Discount Affinity

Thanks to using the Discount Affinity segment:

Capture discount shoppers

You can target discount shoppers with ads highlighting price drops or sales/offers to entice them to increase profitability. For these segments, you can compare two audiences with discount communication. 

Highlight the website menu

You can target discount shoppers by highlighting outlet categories and/or welcoming them with personalized banners. For customers who prefer not to buy discounted products, consider displaying a category banner with new collections.

Reach discount shoppers

Attribute Affinity

Thanks to using the Attribute Affinity segment:

Create targeted recommendations

You can filter your category pages according to customers' affinities. For example, you can display the products from the Posh brand to the users who have an affinity for this brand.

You can also target your users with seasonal campaigns based on their interests. For example, you can display the special offer of the week to the users who have affinities for the Smart Tech & Phones category.

Welcome customers with their interest

You can base your targeting on customers' affinity towards categories. You can deliver special offers based on your seasonal campaigns.

For example, users with an affinity for Suits will see the special offer of the week when they visit for the first time in that week.

Customize your banners

You can target users based on their interests and convert them into buyers with effective banner management. You can segment your users and display banners for each affinity group.