You can create Eureka campaigns depending on the target platform, such as desktop or mobile web. In line with your target platform selection, the campaign design of templates changes. To create a Eureka campaign with ease,
Navigate to Campaigns > Search and Merchandising > Eureka.
Click on the Create button on the listing page. Select your target platform, name your campaign, and click on the Create button to proceed.
Adjust your target audience using standard or predictive audiences in the Segments step. Segmentation options include Standard, Predictive, and Saved segments. Select a segmentation option to target a relevant audience for your campaign, then click Save and Continue to proceed.
Set rules to start showing your campaign on the Rules step of your campaign.
You can also use Insider's advanced rule logic builder to combine your rules to tailor experiences. You can enable/disable your campaigns to be triggered from other campaigns. In addition, you can also specify the Display Time of your campaign. Click Save and Continue to proceed.
On the Design step of your campaign, you can create and configure A/B test variations for your campaign. Click on the Add a new variant button to start your new experience design, or Choose an existing variant to use your existing experience designs.
You can refer to Customize a Eureka Campaign Template for designing your template.
Traffic allocation input boxes allow you to adjust the ratios of your variants.
After finalizing the Design step of your campaign, click Save and Continue to proceed.
On the Goal step of your campaign, set up its performance goals to track in metrics. You can select your primary goal and secondary goals. The goal step offers you two predefined goals: Purchases and Clicks. You can define your goals via the Create Goal button to create from scratch or the Add Existing Goal button to select from your existing goals. You can also set Goal Durations. Click Save and Continue to proceed.
In the Launch step of your campaign, configure your language selection, activation time, display settings, and advanced settings as applicable.
You need to select the correct language to display your campaign on your website. The language should be the one defined in the system rules.
When you finalize your launch settings, click the Launch button to run your campaign. We highly recommend testing your campaign before going live.
After creating an Eureka campaign, if you want to make a change to your campaign, click on the name field of the existing campaign. You can change any setting you want and save your campaign.
As of February 19th, 2025, Test campaigns will be automatically deactivated after 14 days if their status is not updated. To prevent this, you can select the appropriate option in the Launch step.
This change applies only to newly created campaigns. Existing campaigns will not be affected.
When selecting the Test status in the Launch step, a warning message will indicate that the campaign will be deactivated in 14 days.
To disable automatic deactivation, simply check the box below the warning.
For campaigns that remain in Test status beyond 14 days, an informational message will appear in the Details Modal on the listing page.
