Goals help you track your campaign's performance. Tracking the relevant metrics enables you to strategize your campaign.
You can keep the default goals or create a new goal using the available goal types, following the guide to add a new goal.
Goal Durations
You can also access Goal Durations from this page. Goal Durations help you configure when a user is assigned a variant of a campaign, for how long conversions are logged for a campaign, and when a user will see a campaign after they join or close it.
You can use these settings for the templates integrated on the respective page. The user will continue to see the campaign even after the page is closed and reopened. The main goal is to keep the variant visible at all times. For example, you can promote free shipping, discounts, etc.
Total Impressions and Clicks
In the campaign analytics, you can display the number of Total Impressions per view instead of Session-Based Impressions once per session. Note that this change will also affect other related campaign metrics.
