Campaign Agent turns a plain-language brief into a ready-to-review campaign draft, saved right in the channel product. Write something like "Create an SMS campaign for the weekend sale," and it picks the channel, writes the content, sets the goal and channel settings, validates everything, and saves the draft. You go from idea to draft in minutes, without clicking through every step in the panel.
One Campaign Agent works across all supported channels, so you brief it the same way whether you're building an SMS, WhatsApp message, Email, or Smart Recommender Strategy. You review and launch every campaign yourself in the InOne panel.
To have Campaign Agent enabled for your account, reach out to Insider One team.
On this page:
Why marketers love Campaign Agent
Minutes, not clicks. Describe the campaign once, and Campaign Agent fills in the content, goal, and channel settings that usually take many steps in the panel.
Fewer setup mistakes. Every draft passes the same checks as the panel, so issues surface in the chat before they reach your customers.
One way of working across channels. Brief it the same way for SMS or Email. You don't learn a new tool for every channel.
Put it to work
Get the weekend sale out on Friday
The sale starts tomorrow. You ask for an SMS campaign for the weekend sale with the customer's first name and a 7-day sales goal. Campaign Agent saves the draft, sends a test to your phone after you approve it, and you launch from the panel.
Reach WhatsApp subscribers with a template you trust
You want to promote new arrivals on WhatsApp. Campaign Agent finds your approved templates, maps the variables to customer attributes, sets the buttons, and saves a draft for your approval.
How it works
Campaign Agent works as part of a team. It writes the campaign, while specialist agents handle the audience and the design.
You write a brief. Describe the campaign in the Agent One Teams chat, for example: "Create an SMS campaign for the weekend sale."
Campaign Agent picks the channel. It applies that channel's rules and uses only that channel's tools.
It builds the draft. It writes the content, goal, and channel settings into a campaign blueprint.
The audience agent adds the audience. A dedicated audience agent builds the audience from your brief. Campaign Agent never decides who receives the campaign.
It validates and summarizes. It runs the same checks as the panel and shows a summary table of every field. If you ask for something it can't do, it tells you in the same reply and points you to where to do it in the panel.
It saves the draft. The draft is saved in the channel product. Where the channel supports it, you can then approve a test send.
You review and launch. Open the campaign in the InOne panel, review it, and launch it when you're ready.
Example prompts and tips
Try these to get started:
Create an SMS campaign for the weekend sale.
Add the customer's first name to the start of the message.
Set the goal to purchases within 3 days.
Save it as a draft.
Send a test to my number.
For sharper drafts:
Name the channel. "Create an SMS campaign" gets you to a draft faster than "Create a campaign."
Include the offer, the audience, and the goal. "20% off for VIP customers, purchases within 3 days" works better than "a sale message."
For email, give everything up front. Email drafts save automatically once the audience, offer, and call-to-action URL are in place.
Next steps
Campaign Agent turns one brief into a validated draft on the channel you choose, and leaves the launch in your hands. Ready to build your first draft? Pick a channel above to see it in detail, or learn how conversations and blueprints work in Work with Agent One Teams.