SMS Campaign Agent (SMS Agent) is your conversational campaign builder for the SMS product. Describe the campaign you want in plain language, and it drafts the message, sets the goal, and saves a real SMS campaign draft for you. You stay in control: nothing is ever sent, launched, or scheduled without you.
SMS Agent is part of Insider One AI and is available only to early adopter accounts.
What SMS Agent does
You simply describe the campaign you want. For example, you can say "Create an SMS campaign that says 'Sale ends tonight, don't miss out.'" SMS Agent then builds a campaign draft with your message and a conversion goal, saves it as a real draft in the product, and hands you a link to finish and launch it yourself. It walks you through what is still missing, usually the audience, and only saves once you approve.
How SMS Agent help you
Draft an SMS campaign from chat. Start a new campaign or continue an existing one, with a clear line between the draft it is building and the real campaign in the product.
Write and refine the message. Compose or reword the SMS body, using only real personalization fields from your catalog, never invented placeholders.
Set the conversion goal. Define the campaign's goal and conversion window. SMS Agent defaults to a standard sales goal unless you ask for a specific one.
Pick the sender. Choose the right SMS sender ID from the available options. SMS Agent asks only when there is a real choice to make.
Check before it saves. Validate message length and segment count, confirm personalization fields are correct, and catch unsupported requests early.
Save a real draft. Once the content, goal, and audience are in place and you approve, SMS Agent saves a draft campaign and reports the campaign ID.
Send a test message. After a draft is saved and you explicitly approve, send a one-off test SMS to a validated number.
Save and reuse as a blueprint. Keep your message, goal, and configuration as a reusable blueprint, so you can start from it again instead of rebuilding it each time.
Find existing campaigns. Look up an SMS campaign by name or ID to review or continue it.
Example prompts
"Create an SMS campaign that says 'Sale ends tonight, 20% off everything.'"
"Add the customer's first name to the start of the message."
"Set the goal to purchases within 3 days."
"Save it as a draft."
"Send a test to my number."
"Find my 'Weekend Flash Sale' SMS campaign."
Build and save an SMS draft
Describe the campaign. Tell the SMS Agent what the message should say. It creates a new SMS draft and fills in the content.
Set the goal and sender. Confirm the conversion goal and window, and pick the sender ID if there is more than one option. SMS Agent applies a standard sales goal by default.
Add the audience. Tell it who the campaign is for. Audience selection is handled by the audience specialist on the same draft. SMS Agent hands this off rather than guessing.
Review and approve. SMS Agent checks message length, segment count, and personalization fields, shows you what it will save, and waits for your approval.
Save and finish. On approval, it saves a real draft campaign and gives you the campaign ID and a link. Open it in the product to review and launch when you are ready.
Save and reuse as a blueprint
The SMS campaign that SMS Agent builds with you is a blueprint: a structured draft you can preview in chat, open on a full canvas, edit, and keep. Once you have shaped a message, goal, and configuration you like, save it and reuse it instead of starting from scratch each time.
Save versions as it evolves. Keep iterating on your campaign without losing earlier states, and rename or remove versions as needed.
Save it to your library. Store the blueprint so it is ready to use again whenever you need it.
Reuse it in a new chat. Add a saved blueprint from your Library, or mention it in a conversation, to continue from where you left off. This is useful for recurring sends such as weekly promos or flash sales.
For the full details on how blueprints work across Insider One AI, see What is a Blueprint.
Good to know
It only ever saves drafts. SMS Agent never sends, launches, schedules, or activates a live campaign. The final launch is always yours to make in the product.
It does not pick your audience. Targeting and segment selection are handled by a separate specialist. SMS Agent focuses on the message and goal and hands off the audience work to the same draft.
Personalization uses real fields only. It inserts personalization from your actual catalog, never placeholder or demo text.
Test messages need your go-ahead. A test SMS only sends after a draft is saved and you explicitly approve it.
Be specific for sharper results. Include the message, the offer, and the goal. For example, "20% off, purchases within 3 days" works better than "a sale message."