Suggested reading: Architect Channel: SMS, SMS Glossary, Architect Channel: Use SMS
- Architect enables you to design smart journeys to reach the right users. You can use the Check Reachability element before adding the SMS element to understand which users are eligible to receive an SMS message. To ensure you don’t lose users in the flow, you can also take other actions with users or send them messages via different channels.
- SMS regulations vary by country, and some laws restrict sending messages during so-called silent (or white) hours. For example, in certain countries, SMS messages cannot be sent between 10:00 pm and 8:00 am. To help you stay compliant, you can use the Silent Hours feature in the SMS settings. This setting applies to Architect SMS messages by default, but you can bypass it when needed.
- Opt-out and opt-in processes are crucial in the SMS world, with authorized institutions performing ongoing audits. Make sure you comply with the country's rules and regulations when sending your SMS.
- Keep in mind that SMS message content can’t have any of the following characteristics:
- It cannot violate any law or regulation.
- It cannot be deliberately deceiving.
- It must not contain sexually explicit or pornographic content.
- In some regions, special regulations apply to commercial gambling-related content.
- In some cases, pre-registration of the sender ID (‘From’) is required.
- For some destinations, the authorities must pre-approve the entire content template.
Get started with Architect Channel: Use SMS in your journeys.