The API Reference covers all server-side endpoints available in Insider One. Use these APIs to send data to Insider One, trigger messages from your own backend, manage user consent and subscription status, retrieve analytics, and integrate product catalog, recommendations, and search functionality.
The reference is organized into seven sections:
User Data: Send, update, and delete user attributes, events, identifiers, and profile data. Includes the Upsert API, profile export, identifier management, and custom segment upload.
Data Governance: Manage opt-in and opt-out status for Email, SMS, and WhatsApp at scale. Includes subscribe, unsubscribe, and GDPR consent APIs, and user profile deletion.
Message: Trigger sends from your own backend across Email, Web Push, App Push, SMS, WhatsApp, and transactional journeys via the On API Call Starter.
Analytics: Retrieve campaign performance data for Web Push, App Push, Email, SMS, OnSite, and Architect Journeys.
Product Catalog: Ingest and update product data programmatically to keep your catalog current without relying on XML feed latency.
Recommendations: Retrieve personalized product recommendations from Smart Recommender's algorithm engine. Includes user-based, contextual, and generic algorithm endpoints for use in web, mobile app, email, and push surfaces.
Search: Integrate Eureka search results, query suggestions, category merchandising, and user interaction collection into your own frontend or data pipeline.
Before making your first request, read API Fundamentals for authentication requirements, rate limits, error codes, and how to set up your environment in Postman.