Insider One is an AI-powered Growth Management Platform (GMP) that brings audience segmentation, cross-channel personalization, AI product recommendations, and cross-channel analytics into a single panel built for marketers. These user guides show you how to integrate Insider One with your site, build and personalize campaigns across every channel, and measure their impact.
New to Insider One? Start here
Work through these three steps to go from your first login to your first live campaign.
Tour the InOne panel. Get familiar with the landing dashboard, the navigation menu, and the campaign listing page. See Step-by-Step InOne.
Learn how products are organized. The InOne panel groups its tools around use cases rather than channels, so you find features by the outcome you want. See InOne Navigation and Products.
Set up your account. Log in, invite teammates, and configure your panel settings. See Log in to Your InOne Account and Account Settings.
Explore Insider One products
Insider One delivers personalized experiences across AI, autonomous agents, journey orchestration, messaging, personalization, recommendations, and experimentation. Open the overview for the product you need.
AI
Insider One AI. Accelerate campaign creation, content generation, audience building, analysis, and everyday marketing workflows with built-in AI assistance across the Insider One platform.
Agent One. Deploy autonomous AI agents for customer support and shopping assistance that leverage your knowledge base, catalog, recommendations, and customer data to deliver personalized conversations.
Journey Orchestration
Architect. Build cross-channel customer journeys that orchestrate personalized experiences across web, app, email, SMS, push notifications, WhatsApp, and more using a unified customer profile.
Messaging
Web Push. Send personalized browser notifications, including triggered, cart reminder, back-in-stock, and price drop campaigns.
App Push. Engage mobile users with personalized push notifications, including rich formats, geofence, conversion, recurring, and cart reminder campaigns.
Email. Create AI-assisted promotional and recurring email campaigns, including discounts, newsletters, and cart recovery messages designed to maximize deliverability.
SMS. Reach customers with promotional, welcome, and cart reminder SMS campaigns.
WhatsApp. Deliver personalized conversations, notifications, and automated customer updates through WhatsApp.
Notification Center. Create an on-site notification hub where visitors can browse announcements, promotions, and updates.
Tab Talk. Re-engage visitors who are about to leave your website with customized browser tab messages.
Conversational CX
Mindbehind. Build AI-powered conversational experiences for marketing, commerce, and customer support across messaging channels. Create chatbots, automate customer interactions, enable conversational shopping, and assist live agents with NLP- and LLM-powered conversations.
Optimization
Web. Personalize your website with responsive templates, popups, banners, embedded content, and gamification experiences.
App. Build personalized in-app experiences using mobile templates, including in-app messages, lead generation, gamification, social proof, and WhatsApp triggers.
InStory. Deliver story-style, mobile-inspired content experiences on your website to increase engagement.
Category Optimizer. Dynamically personalize navigation menus and category pages based on visitor behavior.
Recommendations
Web Smart Recommender. Display AI-powered product recommendations on your website using multiple recommendation algorithms.
App Smart Recommender. Deliver personalized product recommendations inside your mobile app.
Experimentation
Onsite Experiment. Run A/B tests and experiments to optimize web experiences, conversion rates, and average order value.
App Content Optimizer. Test and update mobile app content and UI elements without requiring a new app release.
Search and Merchandising
Eureka. Deliver AI-powered site search with natural language understanding, personalized search results, merchandising controls, configurable facets, and high-performance search APIs to help shoppers find the right products faster.