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Census, a Reverse ETL platform, connects your data warehouse to various business applications, simplifying data activation by synchronizing customer data with numerous tools. Through a no-code approach, it empowers marketing teams to construct dynamic audience segments, enabling personalized campaigns and focused engagement.
Essentially, it serves as a data highway, seamlessly transferring valuable insights from the warehouse to tools for optimal utilization.
How does Census integration help?
Utilizing Census to import diverse customer data into Insider One, you can generate detailed segments for highly targeted campaigns. For example, you can focus on specific demographics with customized promotions, re-engage inactive segments with relevant content, or provide personalized product recommendations based on real-time data.
How do you connect Census with Insider One?
To start using Census with Insider One,
1. Navigate to Components > Integrations > External Integrations and select the Census Integration.
2. Enter a name for your integration and click the Save button.
3. Copy the API key and Insider One Account Name.
4. Go to the Census App. Navigate to the Destinations page and click on Add Destination. Select Insider from the list of destinations. Provide your API Key and Insider One Account Name and click Save.
What are the supported objects and behaviors?
| Object name | Supported | Sync Keys | Behaviors |
|---|---|---|---|
| Users | Yes | Email, Phone Number, UUID | Update or Create, Update Only |
| Events | Yes | Unique Event ID | Append |