Tracking users across all possible platforms and maintaining a 360-degree view of customers is essential for business success. For this reason, Insider One provides various integration capabilities on all platforms as follows:
Web
Your website can serve as a data source for the data Insider One collects by default and the data you share with Insider One. This data can be obtained through the following integrations:
Insider Tag Integration
Insider One collects any web-sourced data via Insider Tag Integration. It is necessary to track user behavior on your website, including purchase data and visit history. Insider One's functions automatically collect some of this anonymous data and use it to map out your website.
In addition, anonymous data, attributes, events, and event parameters are also obtained through the Insider Tag.
Insider Web SDK
Insider Web SDK is a JavaScript script that extracts information from your website to utilize in Insider One, or you can share any data you want Insider One to collect. This information can be related to your products, customers, and their actions on your website and is used in Insider One for personalization and segmentation.
Mobile App
Your mobile application can be a data source regarding the data Insider One collects by default and the data you share with Insider One through the integrations you implement on your application.
Insider One collects any app-sourced data via Insider SDK Integration. This integration lets Insider One collect attributes, events, event parameters, and any custom data you share.
Insider One's APIs
Insider One provides APIs that you can use to pass any data, such as attributes and events, from your server-side to Insider One. You can share any online/offline data you want for advanced segmentation and personalization from your CRM, sales, call center, loyalty, and many other applications.
These APIs allow you to unify the online data that Insider One collects with the offline data you share. For further information, refer to the API Reference.
Uploading Static Segments and Contact Lists
You can upload static segments to set your segment features. You can also upload your contact lists directly from your InOne panel. You can upload users’ email addresses and default and custom user attributes here.
By uploading a data file, you confirm that users on the list have allowed their data to be collected, processed, and interacted with any Insider One campaign.
Attributes and Events
In addition to the data you share with Insider One, Insider One products also generate attributes and events such as journey_entered, email_delivered, inapp_seen, etc. These attributes and events provide advanced segmentation capabilities that can improve user engagement with the channels.
Use Cases: How Ingested Data Enables Personalized Campaigns
Insider One’s data ingestion capabilities unify behavioral and attribute data from the web, mobile app, CRM, and other sources into a single customer view. This unified data enables you to create personalized, cross-channel campaigns. Here are some examples of what you can do with this data:
Re-engage inactive app users with email campaigns
Through the mobile SDK, you can track app inactivity. You can segment users who haven’t opened the app in a set period and send targeted emails reminding them of its benefits.
Guide new sign-ups toward app installation
You can track web signup events with the Insider Tag and use Architect to send a follow-up email encouraging users to install your app. If the app isn’t installed within 7 days, follow up with a different channel, such as Web Push or SMS.
Target CRM-based segments with personalized Web Pushes
You can send loyalty tiers, churn risks, or high-value indicators to Insider One via API or static segment upload. You can use this data to deliver personalized offers or product recommendations via Web Push.